Pre-Fair Report

TrendSet Summer 2010

International Trade Fair for Living, Dining and Lifestyle

Now even larger! TrendSet Summer 2010 is excited to welcome more exhibitors. TrendSet – 96th International Trade Fair for Living, Dining, and Lifestyle is continuing to grow and is offering the trends and newest products from ten living and lifestyle product groups in nine large halls of the Munich Trade Fair Centre from Saturday, 10 July 2010 to Monday, 12 July 2010.

The areas “Floristry, Leisure, Garden”, “Gifts, Decorations, Souvenirs”, and “Furniture, Accessories, Home Textiles” now feature more exhibitors than ever. Through this expansion, TrendSet has proven yet again that it is the largest and most successful trade fair of its kind in the southern German-speaking region. Now, far more than 2,300 exhibited brands and collections will be on display for the approximately 35,000 visitors from the trade from Germany, Austria, Switzerland, northern Italy, and neighbouring eastern EU member nations. Not just top brand name companies and large-scale importers in the industry, but also many creative newcomers and niche stockists, including 15 companies and designers from France, are taking advantage of the almost 100,000 square metre exhibition area of the most modern trade fair centre in Germany.

Satisfied exhibitors
The trade fair survey at TrendSet Winter 2010 from the division Market Research MMG along with Gelszus Messe-Marktforschung GmbH on behalf of Munich Trade Fairs and TrendSet yet again confirmed the strong and established position of TrendSet as a critical living, dining, and lifestyle platform for new products and ordering. The success of TrendSet is based primarily on big brands and regularly returning exhibitors. They were extremely satisfied with their sales and the outcome of TrendSet in January 2010, and value the fair as an important ordering platform in the southern region where German is spoken.

Loyal attendees and even easier to get around
Visitors, as well, appreciate the pleasant atmosphere and are pleased to return to the fair. They also indicated themselves to be quite satisfied with the fair in January 2010 and praised the wide and complete selection. Owing to the tried and tested guidance to help visitors flow through the fair better, attendees are easily able to gain a good overview of the industry and catch up on trends and novelties. Concrete sales discussions and concluding orders are also becoming increasingly important, as the survey of the trade fair has shown. This summer, attendees will be able to reach TrendSet even faster and more comfortably—from Car Park West directly through the northwest entrance and additionally through the north and west entrances.

TrendSet is divided into the following ten living and lifestyle categories:

• Furniture – Accessories – Home Textiles
• Presents – Decorations – Souvenirs
• Hobby – Crafts – Papeterie
• Glass – Porcelain – Ceramics
• Kitchen – Household – Gourmet
• Bath – Fragrances – Wellness
• Floristry – Leisure – Garden
• Bags – Suitcases – Leather Goods
• Jewellery – Timepieces – Design
• bijoutex (direct sales)

TrendSet GmbH 
Tatjana Pannier
Ismaninger Str. 63
81675 München
Germany
Fon 00 49.89.41.94 33-30
Fax 00 49.89.41.94 33-50

INCREON GmbH
Katharina Graf
Max-Hueber-Str. 8
85737 Ismaning
Germany
Fon 00 49.89.96 22 86-0
Fax 00 49.89.96 22 86-76